Cookie Policy
Last Updated: October 16, 2025
Introduction
This Cookie Policy explains how we use cookies and similar tracking technologies on our website. By using the site, you consent to the use of cookies in accordance with this policy. We are committed to transparency about how we collect and use data to provide you with the best possible experience while respecting your privacy.
This policy should be read alongside our Privacy Policy and Terms of Service, which provide additional information about how we collect, use, and protect your personal data.
What Are Cookies
Cookies are small text files placed on your computer, smartphone, or other device when you visit a website. They help websites work more efficiently and provide information to site owners about user behaviour and preferences. Cookies contain information that is stored on your device and can be read on subsequent visits. They allow us to recognise your device and remember certain information about your visits, such as preferences and login status. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. Disabling some cookies may affect website functionality and your user experience.
Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly and cannot be disabled in our systems. They are typically set in response to actions you take, such as setting privacy preferences, logging in, or filling out forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work properly without them. Essential cookies include:
- Authentication cookies that remember your login status
- Security cookies that help identify and prevent security risks
- Load balancing cookies that ensure website functionality across multiple servers
- UI preference cookies that remember display choices
Analytics Cookies
These cookies help us understand how visitors interact with the site (e.g., pages visited, time on page, links clicked). We use this information in aggregated form to improve design, content, and performance. Analytics data is collected in a way that does not directly identify you. It helps us:
- Monitor performance and diagnose technical issues
- Understand user behaviour patterns and preferences
- Improve navigation and user experience
- Inform development of new features and content
Functional Cookies
Functional cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we use. These cookies remember choices you make and provide enhanced features. They help us:
- Remember language and region preferences
- Provide tailored content recommendations
- Enable social media sharing features
- Remember gameplay or interface settings
- Support live chat or helpdesk widgets
Marketing Cookies
Marketing cookies track activity across sites to build a profile of your interests and show relevant advertisements. They don’t store information that directly identifies you, but they use unique identifiers for your browser or device. They help us:
- Deliver advertising that matches your interests
- Measure campaign effectiveness
- Prevent repetitive ads
- Understand which marketing channels drive visits
Third-Party Cookies
Our website may include links, embeds, or services from third parties. These providers may place their own cookies when you interact with their content. We do not control these cookies and recommend reviewing each provider’s privacy and cookie information. Common third parties include (examples, which may vary over time):
- Analytics: Google Analytics
- Social media: Sharing buttons and plugins
- Advertising networks: Conversion and attribution tools
Cookie Retention Periods
| Cookie Type | Retention Period | Purpose |
| Session Cookies | Until browser closes | Essential website functionality |
| Persistent Cookies | 30 days to 2 years | Preferences and analytics |
| Third-Party Cookies | Varies by provider | Advertising and social media features |
We review cookie usage and retention to ensure they remain necessary and proportionate.
Managing Your Cookie Preferences
Browser Settings
Most browsers let you control cookies via settings. You can:
- Block all cookies
- Block third-party cookies only
- Delete cookies on exit
- Receive prompts before accepting cookies
Blocking or deleting cookies may impact your experience and some features may not function.
Cookie Consent Management
On your first visit you will see a cookie banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customise preferences by category
- Access details about each cookie type
You can update your preferences at any time via the Cookie Settings link in the site footer.
Opt-Out Tools
For interest-based advertising, you may also use:
- Network Advertising Initiative (NAI) opt-out
- Digital Advertising Alliance (DAA) opt-out
- European Interactive Digital Advertising Alliance (EDAA) choices tool
Mobile Application Cookies
If you access services via a mobile app, similar technologies may be used, such as:
- Device identifiers to recognise your device
- Local storage for preferences or progress
- In-app analytics to improve performance
You can control these via your device settings or by uninstalling the app.
Updates to This Cookie Policy
We may update this policy to reflect changes in technology, legislation, or our practices. When significant changes are made, we will provide notice (e.g., a prominent banner) and update the effective date above. Please review this page periodically.
Legal Basis for Cookie Processing
Under UK data protection law, our legal bases for processing personal data through cookies include:
- Consent: For non-essential cookies, obtained before placement
- Legitimate Interests: For essential cookies required for functionality and security
- Legal Obligation: Where cookies are needed to comply with legal or regulatory requirements
You may withdraw consent for non-essential cookies at any time via the Cookie Settings link.
Contact Information
Questions about this Cookie Policy or our use of cookies:
Email: [email protected]
Address: 54 High Road, Wood Green, London N22 6DG, United Kingdom
Your Rights
Under UK data protection law, you may have the right to:
- Access information about cookies we use
- Withdraw consent for non-essential cookies
- Object to processing based on legitimate interests
- Complain to the Information Commissioner’s Office (ICO)
For more information about your privacy rights, see our Privacy Policy or contact us using the details above.